Frequently Asked Questions

Digital marketing gives businesses the opportunity to raise brand awareness, share information about products, engage with the audience, and monitor online repetition. Digital advertising allows businesses to advertise and promote products, offer discounts and specials, while also attracting buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising pulls the audience to sales. 

Search Engine Optimization, also referred to as SEO, is the act of improving content and webpages to rank higher on search engine results pages. Search engines have algorithms that determine which webpages have the most relevant results, and those pages are ranked the highest among the search results.

Using SEO tactics, such as keywords, meta descriptions, and links, will allow your content to stand out in search engine algorithms, as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.

While social media sites are crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the elite platform for business, while Instagram may be better for others. To determine which platform will work best for your business, it is important to first determine your target audience and social media goals.